# Posts tagged with "e-commerce" — Franklin Javier

- [What web performance actually means in e-commerce](https://franklinjavier.com/blog/web-performance-ecommerce/) (2024-03-20): We took a storefront from 15s to 3s on throttled 3G and conversion went up 45%. What to measure, where the time really goes, and why the biggest wins are usually deletions.

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